AT&T Utilized
the interactive
cross platform
word game Jumbli
to demonstrate the texting speed of AT&T's new phone.
From our bars our patrons could play head to head with people at home
on Facebook or walking by the Jumbotron in
Times Square.
New Balance
utilized photo
upload to identify Boston Marathon runners who wore New Balance shoes in the race.
A cost effective way to have a presence despite not being a title sponsor of the race.
Took advantage
of the influx of runners into the Boston Bar scene
the weekend before and the night of this legendary race.
McDonalds
Utilized our network to launch their
Sweet Tea
against the very
hard to reach
21-34 target.
McDonald's ran a similar program
for its McCafe
launch earlier
in the year and
found the impact against this demo
to be very
strong.
Comcast has
been a consistent advertiser for BarCast since
its first buy last fall.
Since that time Comcast has utilized BarCast for four different programs
all targeted at the elusive 21-34.
The Bud Light Golden Wheat bartender activation program has been a real game-changer
in beer and spirits marketing. BarCast recruited bartenders to become missionaries
for Bud Light Golden Wheat. A contest rewarding the Bartender who uploaded the most
pictures of patrons enjoying Golden Wheat yielded early returns that show volume has had an increase better than 50% in participating venues.